ProWine Singapore Strengthens Its Foothold in Southeast Asia with Its Third Edition – Wine Industry Advisor

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Southeast Asia’s most important wines and spirits commerce truthful returns with curated itineraries and masterclasses including an unique panel discussion with 4 Master of Wines.

Singapore, 29 August 2022 – ProWine Singapore, one of the region’s most essential marketplaces for wines and spirits, returns for its third version from 5 to 8 September 2022 at the Singapore Expo. A meeting place for participants representing traditional markets and new and dynamic gross sales areas which are emerging, the extremely anticipated commerce fair is poised to bring together a few of the finest products and folks from the business, with about 200 high-quality exhibitors from throughout 20 nations and regions to fulfill with an estimated 5,000+ commerce guests from the area. 

Jointly organised by Messe Düsseldorf Asia and Informa Markets, ProWine Singapore is co-located with FHA – Food & Beverage. The theme of ProWine Singapore 2022 centres on A New Hope. As the world emerges from the pandemic and begins discovering its own momentum once more, ProWine Singapore is raring to rejoice the emergence of recent brands and uncover how timeless and traditional manufacturers are finding new ways of working. Participants will have the flexibility to dive deeper into the innovation processes of those producers on the present ground and through a curated line-up of activities that shine the spotlight on the industry’s response to the quickly changing landscape caused by current world occasions. 

Kicking off ProWine Singapore’s knowledge-based line-up of seminars and activities is an engaging and academic panel discussion. Held on 5 September 2022 at 10:30 am, the exclusive panel dialogue offers guests a uncommon opportunity to see four Master of Wines – Neil Hadley, Tan Ying Hsien, Annette Scarfe, and Richard Hemming – come on stage to share and focus on their perspectives on surviving, growing, and thriving through the pandemic. The four MWs will delve deep into the assorted innovations that developed over the previous two years and share their learnings for a brand new wine world. 

Across the 4 days, these Masters of Wines, in addition to thought leaders and trade specialists, will also lead other masterclasses on matters such as: 

  • The official launch of Singapore Sling with Frederiksdal Likør 

Discover how Frederiksdal Likør and Mount Faber Leisure Group reinvent Singapore’s iconic cocktail and the journey of sustainability and substance on this official launch. 

  • NFT in the Wine Industry  

How Web3 Brings New Value, Community, and Ownership to Wine Online. Moderated by Richard Hemming MW, this discussion features panellists from NFT wine membership Club dVin. 

  • Rebellious wines: Award-Winning Cherry Wines  

Explore innovations and thrilling alternatives with Danish winemaker of the yr and Denmark’s first Master of Wine, Jonas Tofterup, as he guides you through the world of Frederiksdal’s cherry wines. 

  • Introduction of unique cream liqueur propositions to Asian markets. 

Uncovering world market developments, improvements and thrilling opportunities for Cream Liqueurs in Asia: starting from dairy and non-dairy offerings.  

  • Pinot Noirs from California’s lesser-known Region. 

Join Master Sommelier Evan Goldstein as she guides you thru six Pinot Noirs from California’s lesser-known regions similar to Russian River Valley, Carneros or the Monterey AVA. 

  • A comparative look at wines from the old world (Germany) and new world (Australia, Tasmania). 

Paul McArdle, CEO of Overstory, shares how custom and local weather change impression the difference in traits between the previous and new world wines. 

For the total masterclass and seminar schedule, please click here. 

Being the region’s first wine and spirits trade honest to return post-pandemic, ProWine Singapore units the stage for the industry’s mover and shakers to reconnect and refresh their relationships. Producers, distributors, and retailers are empowered to create meaningful connections via industry-tailored programmes and interact in open discussions on changing client behaviour, the growing online alcohol market, the continued premiumisation trend of wine and spirit merchandise, and more. For the first time ever, commerce guests may also have the possibility to embark on a curated journey via the present floor and experience the exhibition in accordance with their pursuits, corresponding to discovering a spread of choices throughout origins, appellations types, and terroir, varietals, and more.  

“We are looking ahead to staging ProWine Singapore. It’s been 4 years, and we’re wanting to proceed enjoying our half as a serious industry event and enterprise platform to convey the trade together as we navigate the brand new realities. Our sturdy foothold in the markets of Asia and Southeast Asia, and the quality of visitors attending ProWine Singapore ensure producers from Europe, North and South America, and the Oceanic regions will profit greatly by having a presence at the trade truthful,” says Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia. 

The ProWein international portfolio has a long-established history, which first began in Düsseldorf. Over the final 25 years, ProWein has since expanded its presence to include the cities of Singapore, Shanghai, Hong Kong, Sao Paolo and Mumbai. ProWine Singapore made its debut in 2016 as a biennial commerce honest, co-located with FHA – Food & Beverage, organised by Informa Markets. It has earned its standing because the region’s leading trade-focused platform for worldwide wine and spirit producers and is the most important of its type in Southeast Asia. ProWine Singapore, with its co-location with FHA – Food & Beverage, offers the ideal platform for worldwide producers to tap into the growth prospects of Southeast Asia and for trade members to forge robust collaborations and business contacts throughout the synergistic wines and spirits, food and hospitality sectors.

About ProWine Singapore  

Part of the ProWein World Series of main wines and spirits trade gala’s underneath the Messe Düsseldorf Group, ProWine Singapore is a trade-focused platform for international wine producers to tap on the expansion prospects of Southeast Asia. The largest of its type in Southeast Asia, ProWine Singapore, collectively organised by Messe Düsseldorf Asia and Informa Markets, features a extensive illustration of worldwide wine and spirit labels, an intensive scope of options and concepts for the region’s diverse consumer markets, in addition to specialised masterclasses and seminars by business audio system. Held alongside FHA-Food & Beverage, the specialist commerce truthful offers an opportune setting to forge new trade networks throughout the synergistic wines and spirits, meals and hospitality sectors. For extra info, please visit  

About Messe Düsseldorf Asia (MDA)  

MDA is a subsidiary of Messe Düsseldorf GmbH in Germany, one of the world’s main commerce truthful organisers answerable for organising greater than 20 global No. 1 exhibitions held in Düsseldorf, Germany; throughout varied sectors such as medical and healthcare, office security, security and health, packaging, printing, plastics, wire and tubes, and wine and spirits. With extensive experience in organising trade festivals in Southeast Asia, MDA has developed a portfolio of well-established trade gala’s in the area since 1995. For extra info, go to

About Informa Markets  

FHA-Food & Beverage is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to commerce, innovate and grow. We present market individuals across the globe with alternatives to engage, expertise and do enterprise through face-to-face exhibitions, targeted digital providers and actionable information options. We connect patrons and sellers across more than a dozen world verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the yr. For extra data, please visit


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