GameStop Shares Grew 115% Between May and August in Meme Stock Frenzy Re-run

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The GameStop [GME] share worth remains extremely risky. Shares within the online game retailer, which grew to become the poster boy of the 2021 meme stock frenzy, hit a 52-week excessive of $63.92 last November earlier than plunging roughly 70% to a 52-week low of $19.40 in March this year. After spiking in late March and again over the summer, the shares closed at $27.36 on Friday 2 September, down 28.4% year-to-date. Will the company’s Q2 results, due on Wednesday, assist the stock power up once more? 

Meme shares trending again

In August, the share prices of beleaguered US retailers GameStop and Bed Bath & Beyond [BBBY] and the cinema chain AMC Entertainment [AMC] soared, pushed by a contemporary spherical of excitable discussion board posts, tweets, memes and a whole lot of trader fomo, or concern of lacking out. 

GameStop’s share value jumped from $22.29 at the shut on 24 May to a five-month excessive of $47.99 during intraday buying and selling on 8 August – an increase of 115%. Mind you, that’s nothing in comparison with the meme stock frenzy of January 2021, when GameStop shares rose to $347.50, up 10,692% from $3.25 in April 2020.

Away from this summer’s message board hype, real-world money was made. The influential investor Ryan Cohen, who co-founded pet supply retailer Chewy [CHWY] and is now the chair of GameStop, reportedly banked $60m after he closed his place in Bed Bath & Beyond in mid-August. Even extra lucratively the 20-year-old student Jake Freeman was reported to have made $110m by getting into and exiting a position within the home items store over a matter of weeks. 

Weak fundamentals

The frequent theme that unites this summer’s meme inventory rally with that of early 2021 is arguably the mentality of the predominantly millennial and Gen Z momentum merchants who inflated the stocks’ valuations. They’re not taking a glance at underlying fundamentals. 

Despite Cohen’s claim, said in an SEC filing, that he’s “overseeing a systematic transformation” of GameStop, the company’s fundamentals stay weak. 

In Q1, web losses widened to $157.9m, or $2.08 a share, up from $66.8m in the year-ago quarter. Although income in the three months to the end of April grew 7.9% year-on-year to $1.38bn, sales of hardware, which incorporates video games consoles, fell on an annual foundation, as out-of-home actions grew to become an option again following post-pandemic reopening. Looking ahead, the company – which operated 4,573 stores as of January – continues to face a long-standing competitive threat from on-line online game retailers, which offer gamers the comfort of downloading games at home. 

Further losses expected

Losses for Q2 are anticipated to come in at $0.35 a share. The Q2 results would be the first to supply a glimpse of the performance of GameStop’s new non-fungible token (NFT) market, which launched in July. The company’s plan to reinvent itself as a platform for trading digital collectibles appears dangerous in gentle of the NFT market’s implosion in recent months. 

In an eventful July, GameStop additionally carried out a four-for-one stock break up, sacked its Chief Financial Officer Mike Recupero, and introduced a fresh wave of job cuts in a bid to turn the struggling business round.

Analyst scepticism

Given the embattled company’s weak fundamentals, it’s hardly shocking that analysts appear sceptical about GameStop’s prospects. 

Two analysts polled by MarketBeat every gave GameStop a ‘sell’ score. Meanwhile, data collated by the Financial Times reveals that one analyst rated the shares a ‘hold’ whereas another thought of them a ‘sell’. The FT’s analysis also found that, of three analysts providing a 12-month worth goal on GameStop, the median goal was $7.50, representing a 72.6% lower on the 2 September closing price.

With meme stock valuations inflated by what Justin Kleber, an analyst at ratings company Baird, calls “non-fundamentally targeted market participants”, it’s possible that hype and herd instinct may cause the GameStop share value to fluctuate additional within the coming months. Knowing when to get on and off the rollercoaster seems to return down to luck as a lot as judgement. Traders will therefore need to do their homework and keep their wits about them if they’re to gauge with any accuracy which way the shares will move after GameStop stories its Q2 outcomes on Wednesday 7 September.

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