The new platform is scheduled to tee off in early 2023.
The PGA Tour’s upcoming NFTs will feature famous golfers and iconic moments from the Tour. / Adobe Stock
The PGA Tour is hoping to attain within the web3 house by launching a new NFT marketing campaign, developed in partnership with Autograph – a NFT model co-founded by Tom Brady. The new “digital collectibles platform,” according to the corporate, is aimed at “revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied historical past.”
The new NFTs will function a number of the world’s most celebrated skilled golfers, in addition to iconic moments from the PGA Tour, which was first established in 1968. NFT homeowners also can earn rewards, “including entry to exclusive digital, in-person and onsite experiences, together with different program benefits.”
Autograph is an NFT platform whose mission is “to better connect followers to the things they love,” per the press launch. Its Board of Directors includes FTX founder and chief executive Sam Bankman-Fried and The Weeknd, and it has overseen NFT drops in partnership with several distinguished sports legends, including Wayne Gretzky, Simone Biles, Tiger Woods, Derek Jeter, Naomi Osaka, Usain Bolt and Tony Hawk — all of whom additionally serve on the company’s Board of Advisors.
The news from the PGA Tour and Autograph arrives at a time during which a quantity of major sports activities organizations have been inking offers with web3 corporations, desperate to capitalize on the entire novel advertising and fan alternatives that the emerging business is able to provide. Earlier this month, for instance, web3 model Sorare entered into a partnership with the NBA to launch a blockchain-based fantasy basketball recreation. In August, it was introduced that the Web3-based fan rewards platform Socios.com had begun working with FC Barcelona in an effort to bring the football club into the web3 house.
The new NFT platform that’s being developed by the PGA Tour and Autograph is slated to launch in early 2023.
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