Interview: How the Dancing Seahorse sets the beat for music NFTs

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Tuesday 20 September 2022 4:07 pm

Alex Nahai, co-founder and CEO of, has a long music career, working with a few of the most prominent artists and companies in the trade.

He speaks fondly of occasions where he was backstage at a number of the greatest names in the enterprise together with Prince and Calvin Harris and attending events at Coachella.

“Each time, the energy was superb and I felt so privileged to be present,” he recollects.

“I really wished to be able to share that feeling with other followers.”

With 20 years in showbusiness, Nahai turned involved in Web 3 about 18 months in the past. He had witnessed the rise of NFTs and the expansion of utility in NFTs, and along with his associate Andy Nematalla, felt there was a possibility to make use of NFTs within the music business.

Alex Nahai

“As NFTs grew in utility, we may see a method of offering relationships between fans and artists, giving the fans entry to occasions and experiences,” he defined.

“We actually felt we had the entry to the top names within the music business to make this work.”

Nahai originally received concerned in the music enterprise as a producer at the tender age of 17. His passion for music was shared together with his ardour for rising technology. 

“From an early age I could see that the music enterprise needed to innovate and turn into digitised as in other industries. I segued into a law degree and returned to my past love, music, this time as an agent.”

Soon he was engaged on a sister firm to Dancing Seahorse called Streamlive which involved music and live streaming. And it was there, working with names corresponding to Rick Ross, Bella Thorne, Iggy Azalea, Migos, and Juice Wrld (RIP), that the concept of an NFT project started to germinate.

Nahai and the founding staff determined to partner with the main NFT agency in Europe – nftie – and Dancing Seahorse was born. Nahai was motivated by a combination of disruption and innovation.

“Every time there might be innovation, you’ll get disruption. I had the privilege of enjoying backstage and other intimate moments with nice artists and I wanted to find a means of providing that to followers.”

The Dancing Seahorse club is a brick-and-mortar premises in LA which was beforehand referred to as Sabotage.  A tiny venue only capable of holding up to 200 folks, Nahai was reserving top tier, multi-platinum artists and marvelled at the close interplay between followers and artists in such intimate settings. 

“We decided to turn the venue right into a membership-based establishment the place token holders could take pleasure in these intimate reveals and we renamed it the Dancing Seahorse Club.”

The title was taken from the distinctive seahorse fins, every of which is unique to each seahorse, as each NFT is unique to its holder.

While the club in LA is the first bodily venue owned by Dancing Seahorse, the staff have plans to activate similar areas at concert events for big names similar to Post Malone and Bad Bunny in LA and with other Triple A artists internationally.

“We are in discussions with two of the largest concert promoters on the earth to turn into partners in this venture. We are also planning some main concert events in LA, utilizing the unique sister firm Stream Live.

“And we’re in superior talks with festival managers from around the globe.”

The Dancing Seahorse project already has severe token holders corresponding to Polo G, Iggy Azalea, G Herbo, and numerous excessive net worth people with others coming onstream in a while.

The NFTs themselves had been developed in conjunction with the nftie agency who offered the artwork.

The Dancing Seahorse Marketplace is planned for later this 12 months and can showcase music related NFTs but the team is initially centered on the utility for token holders. There are two drops planned; the first is 444 legendary seahorses and the second is 8,888 premium seahorses. 

“The legendary have a major rarity to them and the premium may even offer utility; the previous will drop in September and the latter in October.”

Dancing Seahorse additionally comes with its personal native token, the RokCoin, deliberate for launch in Q1 subsequent yr, which might be used to pay for tickets and merch immediately at live shows.

Nahai is coming over to London later this month to speak more in regards to the project. Dancing Seahorse is the headline sponsor for ZebuLive, a huge NFT and metaverse convention now in its second yr.

“We have a tonne of respect for the ZebuLive team – they’re really path blazers in Web3. We are very pleased to disclose our venture in London at the finish of the month.”

“Come and say hiya,” he says. Or go to the challenge at

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