PRESS RELEASE. Stockholm, September 22nd: As the world moves into extra digital environments, Swedish beauty-tech giant FOREO has taken the initiative to deliver a complete new product to audiences everywhere – the wonder NFT. Blockchain technology has allowed FOREO to problem conventional skincare protocol and unobtainable magnificence requirements by bringing its renowned magnificence range LUNA into the 21st century with NFTs of its main merchandise before conventional launch.
Brands have the chance to deliver their products to a whole new market, connecting youthful generations with tailor-made, revolutionary skincare that promotes a better ethos for business standards. This beauty-tech disruptor, led by Boris Trupcevic, FOREO CEO, is paving the best way for both psychological well being and nice skin by constructing a trusting, inclusive neighborhood. LUNA NFTs are promoting a healthy relationship between magnificence, technology and total well-being to spotlight how their merchandise are made and the advantages of nice skincare routines for a more socially-conscious method to audiences worldwide.
To additional support their efforts, FOREO is donating the entire proceeds from NFT gross sales and trades to three deserving charities: Tjejzonen, Hope Givers and Scleroderma Research Foundation. These charities work to help folks battling mental well being points and skin circumstances to foster self-love and a happier, more healthy mindset.
Those involved will be able to buy digital variations of their chosen LUNA 4 products earlier than release – and there are 5 completely different NFTs to choose from. Each has 50 variations, so there are 250 limited edition NFTs to be enjoyed. Furthermore, there will be an unique launch of just one particular edition NFT which will be sold at auction; FOREO worked with stand-out feminine designer Miriam to bring her personal model of gorgeous, stylistic clever ideas to the launch. Click right here for extra info.
Mental well being could be impacted by how an individual’s pores and skin looks and feels and that’s why the beauty industry has a accountability to not only design and create products that cater to the needs of assorted pores and skin sorts, but in addition to promote an accessible, protected, inclusive setting for audiences in all places.
There has been a give attention to unrealistic magnificence standards for a lot too long and now could be the time to change the course of the business and produce skincare to those who really want it. With this in mind, FOREO is forging ahead with innovations in tech, their products and their enterprise mannequin to higher join with the ever-changing wants of consumers in the digital setting. Sitting firmly on the intersection of magnificence and mental health, the brand is redefining how skincare is accessed, utilizing NFTs, and bringing the highlight on what it really means to really feel happy in one’s own skin.
It’s these fundamental concepts driving FOREOs latest pores and skin cleaning range LUNA 4.
The LUNA cleansing brush is the world’s most-sold facial brush – and the LUNA 4 has taken an already great design and made it even higher. Users can now anticipate a good gentler really feel with softer silicone touchpoints, alongside a deeper spa-like facial cleaning expertise with five different therapeutic massage modes for improved circulation and collagen manufacturing. The LUNA 4 is the first digital body brush to incorporate NIR LED mild for heating and microcurrent capabilities that can deal with cellulite. All of those incredible options mix for instant, seen results in three simple steps. First, start with the LUNA 3 and begin the 1 minute cleansing routine. Next, use the UFO 2 supercharged 2-minute facial to permit therapies to penetrate the deepest layers of pores and skin. Finally, finish with the BEAR facial toning system – and that’s it!
FOREO is a beauty tech pioneer that’s bringing groundbreaking units to the sweetness business and revolutionising the finest way users take into consideration premium skincare. For an reasonably priced approach to promote skin well being and a new strategy to beauty therapies, followers can enjoy LED mild therapy, T-Sonic pulsations, Thermotherapy, Cryotherapy, Microcurrents and more.
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