Aberdeen quick food outlet launches ‘UK first’ tokenised crowdfunder

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Aberdeen quick meals outlet Aberdam has launched what its considered the UK’s first provide by a smaller enterprise of non-fungible tokens (NFTs) in exchange for crowdfunding.

It has partnered with Granite City-based NFT consultancy CD Corp to launch a rewards-based crowdfunding marketing campaign to help UK-wide growth plans.

Aberdam, based mostly on Shiprow, aims to boost £408,000.

Strong growth

Specialising in loaded Dutch fries and “smashed” burgers, the eatery has enjoyed robust growth since its start-up in 2021.

After turning over £600,000 in its first yr it’s now on track to hit sales figures of more than £1.3 million in its second yr.

The enterprise, which employs 21 folks, is due to launch its second outlet, in Glasgow, next month earlier than rolling out an additional five across Scotland during the coming year.

Investors will entry a spread of year-long rewards as well as owning an NFT containing a unique digital character commissioned to mark the start of the company’s meals chain.

l-r Michael Robertson and David Griffiths, of Aberdam, with CD Corp’s Ryan Aitken, Murdo McCandlish and Joseph McGraw.

Aberdam co-founder and director Michael Robertson said: “We already have a incredible neighborhood of supporters behind us and over 22,000 followers on social media.

“Many of them have already shown an interest in the company and have been on the lookout for a approach to make investments or become involved.

“As nicely as raising funds, the marketing campaign will create a powerful group which is able to convey with it a chance to influence Aberdams’ decision-making – we purpose to ballot the group often for guidance on a selection of areas.”

Small businesses stand to profit the most.”

Michael Robertson, co-founder, Aberdam.

Mr Robertson added: “I assume this will be the first of many NFT-crowdfunding campaigns for SMEs (small and medium-sized enterprises) within the UK.

“I additionally think this will turn into an trade standard as increasingly more companies dip their toes into the web3 (including technologies like blockchains, cryptocurrencies, and NFTs) world.”

Investor options

Aberdam is offering funding choices across four tiers. Each bundle supplies scaled rewards and reductions, as nicely as providing varying levels of access to Aberdam’s on-line neighborhood – often recognized as Aberfam.

There are 820 founder memberships obtainable and every one comes with an official Aberdam-issued digital asset (NFT). There are additionally 1,000 tier 4 packages, every providing members a generic Aberfam ID and 20% reductions for a year. The fourth tier does not embrace an NFT.

The tech

Each Aberfam ID contains bespoke artwork designed by three Aberdeen artists; Dfunkt Robot, Plague Fisher, and Reckless.

Investors will obtain their Aberfam IDs through an app and be issued metal ID playing cards that hyperlink on to their NFTs.

NFT diagram.

CD Corp managing director Ryan Aiken mentioned: “I will be endlessly grateful to the guys at Aberdam for trusting us to deliver on a venture of this size.

“This is our first exterior the whisky trade and we are confident it will be a hit.

“What we’ve created with Michael and Dave (Aberdam co-founder David Griffiths) offers a real community-focused different for model spanking new start-ups looking to scale.”

Aberdam’s NFT crowdfunding marketing campaign will launch on September 30 and run until the fundraising goal is met.

What are NFTs?

An NFT is an electronic identifier for a digital asset. The most popular use is in transactions for digital art, conferring ownership rights and offering a assure of authenticity via the blockchain expertise used to create it, very similar to cryptocurrency.

It is hoped Aberdam’s NFTs will accrue worth and turn into collectables as the brand expands across the UK.

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[Aberdeen fast food outlet launches ‘UK first’ tokenised crowdfunder]



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