Spartan Launches Global Unbreakable Pass and Digital NFT

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Pass Includes Access to More Than 450 Epic Events and a Unique Spartan 300 Memorial Opportunity

BOSTON, Sept. 28, 2022 /PRNewswire/ — Spartan, the worldwide extreme wellness and health model with a 10+ million robust group, at present launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that grants entry to more than 450 of the world’s most epic trails, obstacle course races, fitness challenges, and cultural experiences in additional than 45 international locations across the globe. The Unbreakable Pass is the company’s first truly world providing and is a half of its mission to alter 100 million lives by giving people around the globe instruments and gear to coach onerous, eat healthy, and develop habits that result in a lifetime of constant progress.

“The 300 legendary Spartan warriors who fought in the Battle of Thermopylae have been centered on the here and now, and no monument was ever erected to their unbelievable trigger,” stated Spartan founder and CEO Joe De Sena. “At Spartan, we are targeted on the here and now, but we’re additionally establishing our legacy and carrying it ahead into the future. The Unbreakable Pass pays tribute to the courageous Spartan 300 soldiers and immortalizes the modern-day warriors who battle daily to reside extraordinary lives.”

Spartan is issuing 15,000 Unbreakable Passes which are 100 p.c sellable and transferable, and embody entry to distinctive benefits similar to:

  • Spartan 300 Memorial: Original Unbreakable Pass holders will have their title stay on eternally via a first-of-its-kind statue that has been permitted in Ancient Sparta on behalf of Spartan, paying homage to the Spartan 300. This 35-foot statue may have 15,000 stones circling round it in help of the statue, and each could have the names of the initial 15,000 move holders. Joe De Sena, the founder and CEO of Spartan, plans to have his ashes buried underneath his stone at the web site, and invitations all Super Rare Unbreakable Pass holders to do the identical.
  • Super Rares: Of the 15,000 NFT passes, there shall be 300 Super Rares, which is in a position to give the pass holder a guaranteed 9 years of world move access. The Super Rare move holders will be chosen at random, and have access to further perks not obtainable to different holders, including the option to have their ashes unfold over the Spartan 300 Memorial after they cross on.
  • Annual Unbreakable Event: Unbreakable Pass holders will have the chance to attend this annual 3-day occasion the place they may meet the founder of Spartan, attend live training periods with some of the world’s most elite athletes, rejoice the unbreakable Spartan community and feast collectively day by day.

The Unbreakable Pass will provide access for as much as 9 years to all of Spartan’s global events, guaranteeing the holder three years of global access up front, with the opportunity of two extra 3-year intervals. In order to qualify for each additional 3-year period, the holder will need to attend all three Unbreakable Events in the previous three years.

The membership program consists of access to each brand in the Spartan portfolio, together with: Spartan Races (including championships), Tough Mudders (including World’s Toughest Mudder), Spartan Combat, Spartan Trail, DEKA, La Ruta mountain bike race in Costa Rica, HIGHLANDER adventure climbing, M20 paddleboard races, the Patagonia Run path race, Peak Races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), Hurricane Heats and Agoges.

Unbreakable Pass holders may also have exclusive access to Unbreakable Merch drops and other VIP therapy and loyalty rewards. For more information about the Unbreakable Pass, visit here.

About Spartan

Spartan is the global extreme wellness and health model with a 10+ million sturdy group. The company began internet hosting impediment course race events in 2010 and has since grown into 45 nations, expanding far past its roots to turn into the world leader in endurance and motion sports activities, and creating a brand new class of “Tough Fitness.” Spartan creates transformational experiences, training products and content material to assist individuals, corporations and teams tear down boundaries and increase what they consider to be attainable. The Spartan family of endurance manufacturers includes Spartan Races, Tough Mudder, Spartan Combat, Spartan Trail, DEKA, La Ruta, HIGHLANDER, M20, Patagonia Run, Peak Races, Hurricane Heats and Agoges.

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Media Contact:
Emily Escovar
[email protected]

SOURCE Spartan

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