The Larry Fitzgerald Foundation to Join DraftKings in Fourth Annual Charity Initiative to Raise $100,000 for Breast Cancer Awareness Month

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BOSTON, Sept. 29, 2022 (GLOBE NEWSWIRE) — DraftKings Inc. (Nasdaq: DKNG) today announced that this October, during Breast Cancer Awareness Month, the company will host its fourth annual Pink ‘Em charity initiative in collaboration with The Larry Fitzgerald Foundation with a aim of donating $100,000 for breast cancer analysis and support for those impacted. Since launching the Pink ‘Em initiative in 2019, DraftKings’ monthlong program has received over $330,000 in donations through free-to-play, choose ‘em swimming pools through the NFL’s October recreation slate. This October, the Pink ‘Em initiative might be featured in its first company-wide brand campaign for DraftKings, following the recent appointment of Larry Fitzgerald as an official DraftKings brand ambassador.

“With tens of millions of soccer fans taking part in on DraftKings every week of the NFL season, we’ve an thrilling alternative to leverage our platform to empower important causes like Breast Cancer Awareness Month via our Pink ‘Em initiative,” mentioned Jason Robins, CEO and co-founder of DraftKings. “Raising over $330,000 for The Larry Fitzgerald Foundation with this program isn’t any small feat, and I sit up for seeing our participant community engaged as soon as again to succeed in our donation aim this October.”

Pink ‘Em charity pools might be supplied throughout Weeks 4 via 8 of the NFL schedule, and prospects will be in a position to pick their staff line-ups for each matchup to compete for a share of $5,000 in weekly DK Dollar prizes. For every of the primary 20,000 pool entries each week, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research and support for these impacted. According to the American Cancer Society, the Breast Cancer Research Foundation and, in 2022 alone:

  • About 224,080 new cancer cases and 73,680 most cancers deaths are anticipated to occur amongst Black people
    • Black folks have the best death price and shortest survival of any racial/ethnic group in the United States for most cancers
    • Black women are 41% extra prone to die from breast most cancers than White women, despite decrease incidence of the disease
  • Although Latin America is genetically diverse, Hispanic women and Latinas are extra probably to be recognized at a younger age and with extra aggressive disease corresponding to triple-negative breast cancer, which has fewer focused treatments
    • They are additionally diagnosed at extra advanced stages and are about 30 p.c extra more likely to die from their breast most cancers than their non-Hispanic white counterparts
  • An estimated 287,850 new circumstances of invasive breast most cancers are anticipated to be recognized in ladies in the us, along with 51,400 new instances of non-invasive (in situ) breast cancer
  • Nearly 30% of newly identified cancers in ladies might be breast cancers
    • Breast cancer is the most generally diagnosed most cancers among American women

“What we’ve achieved already alongside DraftKings is inspiring, especially figuring out our groups share the identical ethos as we convey minds collectively to construct autos that help the lives of others,” said Larry Fitzgerald. “October is a significant month personally and for my household, significantly after dropping my mother to breast most cancers in 2003. Launching the Pink ‘Em program over the previous few years resonates with me and exhibits we’re on the best path to making a distinction for those affected by breast most cancers.”

Entries for the opening NFL Pink ‘Em pool of 2022, to be held on October 2, at the moment are being accepted HERE, and there will be extra opportunities to get involved with Pink ‘Em throughout NFL Sundays on October 9th, 16th, 23rd and 30th.

As part of DraftKings’ corporate social responsibility efforts, the company will proceed to discover extra ways to help communities in need. Customers can learn more about DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S. program by visiting its website HERE.

About DraftKingsDraftKings Inc. is a digital sports activities leisure and gaming company created to gas the aggressive spirit of sports fans with merchandise that vary throughout every day fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the one U.S.-based vertically built-in sports activities betting operator. DraftKings is a multi-channel provider of sports betting and gaming applied sciences, powering sports activities and gaming leisure for operators in 17 nations. The company operates iGaming in 5 states via its DraftKings brand, as properly as operating Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming model, in 3 states. DraftKings’ Sportsbook is live with cell and/or retail betting operations within the United States pursuant to regulations in 20 states and in Ontario, Canada. DraftKings’ every day fantasy sports activities product is on the market in 6 international locations internationally with 15 distinct sports categories. DraftKings is each an official daily fantasy and sports betting associate of the NFL, NBA, MLB, NHL, PGA TOUR and UFC in addition to an official day by day fantasy companion of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and helps secondary-market transactions. DraftKings also owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content firm.

About The Larry Fitzgerald FoundationEstablished in 2005, the mission of The Larry Fitzgerald Foundation is to support youth training and breast most cancers consciousness by offering equitable access and assist for underrepresented families and communities both nationally and internationally. For more info go to Forward-Looking StatementsCertain statements made in this press launch are “forward trying statements” inside the that means of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or related expressions (or the adverse variations of such words or expressions) are intended to determine forward-looking statements. These forward-looking statements aren’t guarantees of future efficiency, situations or results, and involve numerous known and unknown dangers, uncertainties, assumptions and other important elements, lots of which are outdoors DraftKings’ management, that would cause precise results or outcomes to vary materially from those mentioned within the forward-looking statements. For a dialogue of additional risks and uncertainties, which could trigger precise outcomes to differ from those contained in the forward-looking statements, see DraftKings’ filings with the U.S. Securities and Exchange Commission. DraftKings doesn’t undertake any obligation to replace or revise any forward-looking statements, whether or not as a end result of new data, future occasions or otherwise, except as required by law.

Media Contact[email protected]@DraftKingsNews

A video accompanying this announcement is available at

Source: DraftKings Inc.

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