SmileyWorld, Epik, and IGG Games Launch a Kingdom Smiles Collaboration in Lords Mobile, Complete With NFT Collectibles

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In collaboration with IGG Games, SmileyWorld branded NFT digital items will seem in Lords Mobile for a limited-time event beginning September 30, 2022, that features collectible NFTs for players powered by Epik Prime.

SINGAPORE–(BUSINESS WIRE)–#Epik–IGG Games, maker of the multi award-winning Lords Mobile groups up with Epik, producer of the world’s premium digital gadgets and NFTs, to launch a one-of-a-kind in-game crossover with Smiley Company, the strategy to life brand and unique creator of the iconic smiling emoji now celebrating its 50th anniversary.

“We are thrilled to be working with a famend game writer like IGG. As we have fun this anniversary, we think about trying again from 50 years into the future, 2022 will mark a milestone second for Smiley as once we entered a new period of digital-first engagements with our consumers, and through our partnership with Epik, enabled our followers the power to have true digital ownership of Smiley products,” says Nicholas Loufrani – CEO of Smiley.

This marks a new step of the revolutionary collaboration for IGG Games, whose hit title Lords Mobile is played by over 500 million fans all around the world. During the Kingdom Smiles occasion, an unique Smiley Area and Shop will be out there for players. Participating in varied activities offers particular chests and Smiley coins that can be exchanged for emotes and avatars. These exclusive objects are only obtainable for a limited time, and can only be purchased utilizing the occasion store and Smiley forex. Additionally, gamers should prepare to see the well-known Smiley icon integrated within the recreation world by way of shields and visual effects.

“We see Smiley as an excellent match to interact our fans and audiences. What better way for them to specific their emotions and pleasure than with Smiley emotes & avatars? We are lucky to work with partners like Epik, who deliver immense worth with their experience in the digital merchandise house and the brand partnerships they provide. This assortment of in-game digital collectibles and NFTs that our gamers can truly own marks the beginning of a rare future full of unique alternatives for our gamers.” -Zorro Zhuo, Global Head for Lords Mobile and IGG Games.

The manufacturers will collaborate together to create collectible NFTs that utilizes Epik’s proprietary blockchain technology enabling players to interact with the digital items in sport while accumulating their particular NFTs on Epik’s premium NFT marketplace –

By leveraging Epik’s licensing network, manufacturers can scale and expand their attain with higher management over their digital partnerships, whereas gaining granular insights that were beforehand inconceivable. Epik’s blockchain-powered capabilities present a low-risk, high-rewards opportunity to explore digital possession inside the NFT area. Brands acquire access across the world’s largest network of recreation companies, NFT marketplaces, and web3 metaverses, a powerful confluence reshaping the worldwide promoting industry with Epik at the forefront of this exciting transformation.

Lords Mobile is on the market on a quantity of platforms and app stores. Download and play now.

About IGG

IGG Inc. is a famend video game developer and publisher devoted to bringing superb video games to gamers all round the world. Since opening our doorways in 2006, we have created over 20 unique video games for cellular, internet, and PC, and are proudly serving players in over 200 nations.

IGG presents free-to-play cell games in 23 different languages which have garnered critical acclaim and won prestigious awards. Right from the beginning, the IGG has aggressively pursued the global market. Its strategic direction and plans have all the time targeted on reaching the goal of becoming a global chief within the gaming industry that produces games beloved by players all over the world. Embracing company spirit of “Innovators at Work, Gamers at Heart”​, IGG is devoted to creating high-quality and gratifying games that will stand the take a look at of time.

About Smiley

The Smiley Company helped to create a brand new common language in the late ‘90s, launching the “Smiley Dictionary” — a list of Smileys which remodeled ascii emoticons into something comprehensible to all.

Smiley’s feelings have gone on to have a vital place in our society at present, helping children find out about themselves and their emotions (emotional intelligence). This turned the place to begin for a way we use Smileys in technology and influenced the digital language we now use daily. Giving us a approach to tell one another how we are feeling in a shorthand that’s not simply expressed by way of conventional dialects.

Smileys helped revolutionize know-how, instigating a digital trend that now sees billions of them despatched every day. Their legacy was a new brand made up totally of thousands of expressive feelings, and by turning this innovation into an artform, SmileyWorld continues to create partaking products and promotions for market-leading companions that present a novel platform for self-pression.

About Epik

With more than 300 online game clients, Epik is the leading global licensing company placing manufacturers into video games to provide premium digital gadgets and experiences for over one billion players worldwide with the largest digital ecosystem with tons of of the world’s most popular leisure brands. Epik is widely thought of to be the blockchain business chief producing collaborations for premium licensed digital collectables, NFTs and unique experiences powered by an interoperable proprietary cross-chain know-how. Epik was the primary and solely NFT company to do any offers with AAA gaming companies for NFTs. Clients include Warner Music, Garena, Tencent and Universal. The EPIK Prime token (EPIK) powers a singular loyalty reward program that grants members unique NFT advantages and rewards.


Queena Sun

IGG Inc.

[email protected]

Gary Ma


[email protected]

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