Exclusive: How Rolling Loud Plans to Bridge Hip-Hop and Web3 – nft now

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BY Langston Thomas
December 22, 2022
As the NFT area expands, the road between IRL and URL has continued to be blurred. This is most apparent at the intersection of digital and bodily goods, but also digital and in-person occasions. With digital live shows branching outward into meatspace and bodily conferences logging on, numerous major brands have staked their claim on what the way ahead for events may look like.
One such entity that lately kicked up dust at this intersection has already poised itself to be a critical contender. Months in the past, Rolling Loud, the world’s largest hip-hop competition, made a splash, saying its entrance into Web3 by the use of a forthcoming large-scale PFP venture known as LoudPunx. Now, LoudPunx has taken another step ahead, sharing a roadmap and new information about the project’s utility exclusively by way of nft now.
Put merely, LoudPunx is the genesis NFT assortment created by Rolling Loud. It represents Rolling Loud’s first main step into Web3, despite info rising from behind the project’s veil at a slow trickle. Nevertheless, followers can count on hundreds of distinctive PFPs, all with various traits, every of which grants a unique array of incentives to holders.
Sound familiar? Good, as a result of LoudPunx is made to be easy. Where the venture takes a major departure from others, although, is that every NFT inside the assortment will present global entry into each Rolling Loud Music Festival. That means that by proudly owning a single LoudPunx NFT, a collector could probably attend every single Rolling Loud — from New York to Miami to Portugal, Toronto, Thailand, and past — for free.
“We’re type of addressing underserved markets. You don’t see lots of NFT collections offering meetups in Europe, you know? Some smaller meetups, maybe, however undoubtedly not with Travis Scott and Kendrick Lamar,” Rolling Loud’s Head of Web3 Ronald De Luise stated in an interview with nft now. “We’re excited to bring that IRL experience [of Rolling Loud] to Web3 everywhere in the world. And I don’t really see anyone else doing that at our measurement and magnitude of expertise anytime soon.”
De Luise went on to note that competition entry isn’t the one incentive up for grabs for people who plan on buying a LoudPunx. As, at every present, there shall be different tiers of entry available to holders of particular traits, as well as distinctive 1/1 unique experiences for many who pull rare tokens from the bunch. But by and enormous, the worldwide initiative that LoudPunx will be bringing to Rolling Loud followers can solely be communicated by way of the challenge roadmap which showcases the various locations and amenities to be included throughout the LoudPunx ecosystem.
Beyond the obvious utility that LoudPunx NFTs will current their holders, De Luise says that a secondary operate of Rolling Loud’s flagship challenge might be to increase the horizons of the intersection of hip-hop and Web3. In commenting on the less-than-ideal historical past that rap/hip-hop has established so far within the NFT space, De Luise says that he sees LoudPunx as a sort of incubator for future endeavors.
“I think [hip-hop representation in Web3] hasn’t been excellent up to now. There have been lots of poorly launched projects,” mentioned De Luise. “We kind of have an idea that LoudPunx might be an incubator for the hip-hop space. Others can look to our assortment, see that it’s backed by tons of utility, and are available to us for steering.”
De Luise noted that he is critical of manufacturers stepping into the NFT house for the best reasons, and has excessive hopes for vetting talent that wishes to deliver value to their followers. “Blockchain tech is developing in a means that’s going to raised serve artists, and never even simply hip hop artists, to ship to their fans,” he stated.
While LoudPunx as an incubator is unquestionably an interesting operate to Rolling Loud’s Web3 followers, the venture will seemingly be firstly of service to its holders in the hopes of creating an inclusive and thriving neighborhood. Although mint details have yet to be announced, each De Luise and his associate Charles Kieu from Rolling Loud’s Operations/and Partnerships group mentioned that those who plan on participating should hold an eye out for extra data to come over the following month.


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