Unlocking the potential of the metaverse: Foodarom eyes new heights in flavor innovation

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(Credit: Foodarom)

06 Feb 2023 — Foodarom, a Canada-based taste firm, is elevating taste creation to a new universe with its latest taste ideas, Electric Punch and Cyber Treat. The firm, which is a part of Glanbia, has unveiled its eighth annual edition of its Flavour Trends for 2023, which faucets into the digital alternatives of the metaverse.

According to Foodarom, the Electric Punch taste offers an “extraordinary and explosive style experience, releasing sensational taste with a hint of peppery cherry and fascinating citrus notes.” 

Meanwhile, Cyber Treat is a flavor experience that “instantly transports you to a world of heat and comfort.” The taste is a mix of comforting notes of oats with a hint of vanilla, creating a singular and satisfying taste sensation.

Virtual flavors trending 
The metaverse, a virtual shared space created by the convergence of the bodily and virtual worlds, provides new alternatives for professionals, product builders and innovation partners to work together and interact with each other and with digital content material in a extra immersive and interactive method. 

Foodarom’s team of flavor specialists welcomes the metaverse as a new frame for experimentation and exploration, bringing a optimistic impulse and a new type of taste innovation.

“This yr, we’ve taken it to the subsequent stage by tapping into the unlimited inventive potential of the metaverse,” says Noémie Loiselle, advertising and industrial group director at Foodarom.

The Electric Punch taste offers an “extraordinary and explosive taste experience, releasing sensational flavor with a touch of peppery cherry and charming citrus notes.”“At Foodarom, we’re continuously pushing the boundaries of taste growth, and we are utilizing this new virtual shared house to create flavor experiences that exceed consumer expectations and ship a brand new stage of taste innovation.”

Loiselle believes the metaverse presents “a new and exciting canvas for designing flavors,” because it boosts product improvement potentialities to raised reply to consumer demand.

Foodarom is inviting the product improvement community to “elevate its senses in 2023” because it continues to push the boundaries of style innovation and decode market forces to deliver the best product expertise. 

The power of the metaverse
Metaverse flavors and developments have been gaining traction in recent months, with a wave of shifts shaking up the sector. 

Last month, FoodIngredientsFirst reported that McDonald’s partnered with viral digital content creator Karen X Cheng to launch an interactive Lunar New Year marketing campaign to honor the Year of the Rabbit. This marked another foodservice participant leveraging digital experiences. 

Fast food rivals are months ahead in expertise with the metaverse. Wendy’s launched its Wendyverse inside Meta’s metaverse Horizon worlds in April 2022. The company created a digital fort the place one can attain the top via “teeter-tottering bacon bridges and flying biscuits.”

In-N-Out Burger additionally wants to offer on-line (but non-downloadable, as seen within the software form) virtual food and drinks to be used in virtual environments. It additionally intends to guard its digital brand to build its online retail area.

Food big Heinz has additionally moved to protect a flurry of its manufacturers within the digital areas. The firm is defending the identify Heinz from its ketchup, filing for comparable protections as Moët Hennessy: downloadable multimedia files, on-line retail services of non-fungible tokens (NFTs) and different virtual goods and operating digital eating places.

Gaming culture can be interlinked with the metaverse, with Coca-Cola unveiling “the first-ever Coca-Cola taste born within the metaverse” in April 2022. Hosting immersive experiences on the online game Fortnite, the model additionally created its own augmented reality (AR) minigame and has its own units of NFTs.

By Elizabeth Green

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