Reddit has announced a model new set of custom avatars for the Super Bowl, created in partnership with the NFL, which can give football fans another way to interact with the occasion.
As you can see in this picture, Reddit’s soccer avatars will be obtainable in Kansas City and Philadelphia colors, and can provide one other method for Reddit customers to indicate their assist inside the app.
And a lot of Redditors are certainly soccer fans. Reddit says that it facilitates 411 million views in football-related communities each month, together with 195 million month-to-month views for r/NFL. Reddit additionally says that there was a 32% YoY increase in Super Bowl mentions in the app final year.
Reddit’s avatars, meanwhile, have proven surprisingly popular in their own proper, with the easy, mascot pictures becoming a scorching commodity on NFT buying and selling forums late last yr.
As reported by NFT Now:
“Just three months after the corporate introduced its NFT challenge [in July], 4 separate Reddit Collectible Avatar collections discovered themselves on OpenSea’s Top 10 list for 24-hour trading quantity, with one collection knocking CryptoPunks out of the primary spot. Just previous to this feat, it additionally got here to gentle that Reddit users had created three million Vault crypto wallets on the platform since July, surpassing even OpenSea within the variety of lively wallets on its platform.”
Now, that last stat is barely deceptive, as Reddit gifted customers with free avatars, which, in order to claim, you had to register for a Vault wallet. So it’s not precisely the level of organic growth or interest implied, however still, Reddit avatars have confirmed well-liked – and that’s regardless of the broader downturn in the NFT market.
Which has been significant.
As you can see in this chart from Statista, interest in NFTs has waned significantly after their preliminary increase period in late 2021, the place individuals were either all-in or all-out, with no in-between,
Now, it appears that far more individuals are out – but still, NFT trading still has a niche viewers, and sure initiatives keep loyal followings and communities.
Reddit Avatars could additionally be one of the projects that shrugs the trend, and maybe, with seasonal releases like this, Reddit can continue to maintain curiosity and engagement, which is ready to then move by way of to app activity.